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Latino Business Review

Empowering Minority Entrepreneurs: Key Insights on Minority Business Certification with SFLHCC and JP Morgan Chase


Two people sitting on chairs on stage having a discussion with an audience

The South Florida Hispanic Chamber of Commerce (SFLHCC), in collaboration with JP Morgan Chase, recently hosted an exclusive luncheon focused on illuminating the significance of Minority Business Certification. The event featured a distinguished panel of JP Morgan Chase experts: Guillermo Diaz, Sr. Business Consultant; Luis Arestegui, Sr. Business Relationship Manager; and Mandell Smith, Private Banker. Together, they provided crucial insights into the benefits of certification, the application process, and strategies for leveraging certification to foster long-term business growth.


The discussion began by highlighting that Minority Business Certification goes beyond mere formality—it serves as a strategic asset capable of propelling businesses forward. The panelists emphasized the myriad benefits available to certified businesses, including access to specialized contracts and enhanced networking opportunities with major corporations and government agencies.


A comprehensive overview of the certification process followed, stressing the importance of meticulous documentation and preparation. The different types of certifications available were detailed, and attendees were directed to valuable resources for guidance and support throughout the application journey.


The panel concluded with actionable strategies on effectively leveraging certification for business expansion and success. Drawing on inspiring success stories, the discussion illustrated how certification can lead to preferential treatment in procurement processes, facilitate strategic partnerships, and significantly broaden market reach.


Group of ten people standing for the picture

The luncheon was a resounding success, underscoring the pivotal role of Minority Business Certification in empowering minority entrepreneurs and driving economic growth within the community. Attendees departed with renewed purpose and valuable insights, equipped to navigate the certification landscape adeptly and capitalize on the abundant opportunities it presents for their businesses.


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